PwC has acquired a near 50% stake in a German “business school for the digital age”, whose aim is to better prepare senior executives for technology-enabled careers.

The Big Four professional services firm did not disclose the value of its investment in Berlin-based Digital Business University of Applied Sciences (DBUAS), but said the capital injection would be use to accelerate growth.

In the coming months, PwC will embed DBUAS’s portfolio into its internal curriculum, it said, allowing its roughly 12,000 employees in Germany – who generate more than €2 billion in revenues – to enhance their digital skillsets.

“For a successful digital transformation, we need new skills and different ways of thinking and working. Combining our expertise with DBU’s practical, project-based learning and agile methods, enables us to train the digital pioneers of tomorrow,” said Ulrich Störk, a leader at PwC in Germany.

Research by PwC published earlier this year identified that a significant proportion of executives consider digital upskilling as a key pre-requisite for success in an age in which working life is inherently interlinked with technology.

Founded in 2018, DBUAS provides business leaders with executive training courses, and professionals and students with bachelor’s and master’s programmes, as well as short online courses – all of which are centred on digital skills.

Date published: 1 June 2020

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