Sittercity, an online source for in-home care connecting parents with babysitters and nannies, has appointed Zenobia Moochhala as its chief executive.
Chicago-based Sittercity was acquired by Bright Horizons last August.
Moochhala began her career in product development at Upromise, a loyalty platform for families saving money for college, remaining with the company through its 2006 exit to Sallie Mae. From there, she went on to co-found Care.com leading its global consumer marketing team, managing acquisitions and expansion in 18 countries. She helped scale the organisation from start-up to more than 20 million members and took the company through its 2014 IPO. From there, she joined dog DNA-testing company Embark Vet as chief operating officer.
Moochhala said: “Because of the pandemic, we are at a collision point of work and family responsibilities. It has revealed how critical it is for families to have access to high-quality childcare and early enrichment. It is a part of our society that will no longer be undervalued and overlooked. Universally we heard parents saying they need more help. Bright Horizons has been a leader in quality care, and in partnership with Sittercity has a unique opportunity to build and scale best-in-class solutions to support families, caregivers and employers alike.”
Last spring, mother of two Moochhala stepped down to focus on her family. She said: “Like so many other working moms, I could see the structures starting to fall apart last spring. By June, it was clear that if I could take a break, I should. So, I pressed pause. Bright Horizons played such a critical role in our own family’s journey and my youngest is still in one of their childcare centres. When they reached out it ignited my passion to support parents, particularly women, as they balance the demands of family and work.”
Priya Krishnan, senior vice-president at Bright Horizons, said: “When I first spoke with Zenobia, we didn’t talk about her background or skills, we dove deep into our priorities and philosophies of raising healthy children in all kinds of settings. We have a unique opportunity to marry Sittercity’s incredible online marketplace with our large family of exceptional care. The kind of innovation that can take place when we put the brands together will revolutionise the way care is managed, and Zenobia is going to play a key role in the process.”
Date published: 8 April 2021