Image from Attensi’s website

Corporate learning and development technology company Attensi has raised $26 million from New York-based Lugard Road Capital, DX Ventures, and existing shareholder Viking Venture.

Established in 2012, Attensi has delivered gamified simulation training in more than 100 countries in 20 languages. Its clients include Daimler Mercedes Benz, Circle K, Equinor, BCG, and Asda, and it says it uses a fusion of technology from the world of video gaming and insights from workplace psychology to train people via immersive, 3D simulations of their workplace and work processes.

Oslo-based Attensi stated it will use the funding to extend its presence in North America and Europe and to expand its product suite and technology platform in gamified simulations.

Attensi co-founder and co-chief executive Trond Aas said: “Attensi solutions enable organisations to upskill their people faster, consistently, at scale, with results beyond the capabilities of traditional methods like e-learning, video, or classroom training. With gamified simulation training, we have combined the best of workplace psychology with our expertise in simulations and gamification to create a new category of training solutions. Our gamified simulations create significant real-world impact on companies’ core business metrics. This funding round enables our ambitious growth plans. With Lugard Road Capital we are bringing in a major US investor with experience of growing SaaS companies into global brands.”

Anne-Lise Waal, chief technology officer and co-chief executive at Attensi added: “This is exciting news for everyone at Attensi. With the Attensi technology platform, users across the globe can create high-end gamified solutions with our powerful no-code toolset. This investment will be instrumental in further expanding our cloud native SaaS platform and product suite. The Attensi technology platform will equip companies across all sectors to deliver on the challenge of continuous development and upskilling of their workforce. Our current plans for organisational expansion will see our staff count grow rapidly from the current level of 120 to well over 200.”

Doug Friedman, partner at Lugard Road Capital, commented: “We could not be more excited to be investing in the Attensi team as they work to forever change and improve corporate learning and development through their Attensi solutions.”

Date published: 9 April 2021

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