London-based international education services provider Sannam S4 has acquired Alumno, a Singapore-based education consultancy offering strategic advice and implementation support to universities, education organisations and governments on marketing and branding, transnational education, partnership development and student recruitment throughout the Asia region.

Sannam S4 offers services to facilitate international student recruitment and enrolment, foster cross-border transnational education partnerships and research collaboration, and provides strategic advice. It has around 100 international education sector clients, including universities, colleges, K12 school groups, ed tech companies and government bodies. The company operates in more than 20 countries and employs more than 250 staff.

Sannam S4 founder and chief executive Adrian Mutton said: “Acquiring Alumno is an important part of our ambitious push to become the global partner of choice in the international education sector. By expanding our geographic reach, we can more comprehensively serve our partners at a time and in markets where they need us most.”

Alumno founder and chief executive Michael Bartlett has been taken onboard as Sannam S4’s global managing director, education. He said: “Sannam S4 has always had an outstanding reputation as the go-to choice for education institutions for partnership in the international space. The combination of Sannam S4’s existing capabilities and Alumno’s expanded range of services and additional expertise in the education sector in Asia provides tremendous opportunities for our partners to achieve greater success in the region.”

Sannam S4 has also opened an office in Kuala Lumpur offering education-related market research and opportunity assessment, management consultancy, and partner search and sales channel development in Asian markets including Malaysia, Thailand, Vietnam, Indonesia, Singapore and the Philippines.

Mutton said: “Our establishing a presence in Malaysia, directly aligned with our acquisition of Alumno in Singapore, allows us to provide on-the-ground expertise and support services across the entire Southeast Asia region.” 

Date published: 5 March 2021

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