Joshua Wohle

London-based ed tech platform Mindstone has launched a crowdfunding campaign on Seedrs, with pre-launch commitments from Moonfire Ventures founder Mattias Ljungman and Techstars managing director Eamonn Carey.

The total raised is more than £600,000, which Mindstone stated is the largest ever ed tech funding on Seedrs.

Founded in 2020, Mindstone is a venture from chief executive Joshua Wohle following the acquisition of his previous start-up SuperAwesome, an online child safety company, by Epic Games earlier the same year. Mindstone allows users to create courses using pre-existing online articles, podcasts, and videos, covering a wide range of topics “from astrophysics to zoology”.

Wohle said: “Online education is broken. Providers and courses too often simply replicate traditional in-person teaching methods in an online environment, and are typically bound to static, one-size-fits-all curricula. We are rethinking online education from the ground up to solve this problem. The Internet is the greatest knowledge bank in human history, and our platform makes it as easy for anyone to build a course from existing high-quality online material as it is to curate a playlist on Spotify. Meanwhile, our compound learning approach – course content evolves based on questions and feedback from learners to continuously enhance the experience – puts learners themselves at the heart of everything, as they should be.

“To have investors of the calibre of Mattias and Eamonn come on board at this early stage is a huge vote of confidence in the importance of what we’re doing here and the ability of the team to deliver the impact we know will result if we succeed. Mindstone is all about democratising access to learning and teaching, so a crowdfunding campaign at this stage made perfect sense – we’re excited to invite everyone to join us in this round and on our journey.”

Ljungman commented: “I am always on the hunt for the next category-creating disruptor, and when Joshua first described Mindstone to me, I knew I had to invest. He and the team at Mindstone have put the science of learning at the core of everything they do – creating a new way to approach education that is truly tailored to the individual learner. That rigor, combined with accessibility, could see Mindstone transform how we learn and manage knowledge on the scale that Wikipedia has done over the past two decades. I am excited to see this crowdfund affirm Mindstone’s potential and supercharge its mission to make learning better for everyone.”

Carey said: “Techstars started using Mindstone in early 2020, and we are delighted to have been able to support the company in its supercharged growth journey since. I have a strong belief in Mindstone’s mission and ethos, and that’s why I didn’t have to think twice before putting my own money where my mouth is and backing the company personally. The science underpinning the platform and the ambitious team are set to transform how we approach learning, and I’m excited to see what they achieve in the months and years ahead.”

Mindstone has raised £1.6 million to date in a seed round led by Moonfire Ventures with participation from The Fund, Zanichelli Venture, Nex.D, and a number of angels, including Wohle’s former co-founders at SuperAwesome.

Date published: 2 November 2021

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