Oslo-based Keystone Education Group has acquired UniQuest, a student engagement, conversion and retention service headquartered in London.

Over the past year, Keystone stated it has evolved from solely a lead generation platform into a complete end-to-end lead-to-enrolment generation platform. Also, this year the company extended its lead generation capabilities into domestic student recruitment to complement its core global study-abroad proposition, particularly in the UK, the Nordics, France, and Germany.

Keystone’s chief executive Erik Harrell said: “Combining UniQuest’s operations with Keystone’s recruitment services will enable us to offer extremely robust student recruitment, enrolment, and retention services to our 5,500-customer base, across our key geographic markets, including the US, the UK, and continental Europe. With the acquisition of UniQuest, we will be able to help our customers face their enrolment challenges head-on and gain an edge over their competition with the help of our end-to-end global student recruitment, enrolment, and retention services.”

“We are committed to serving as a strategic partner for our customers, acting more as an extension of their own recruitment and admissions teams than the traditional agency or third-party vendor models. For students, our extensive counselling services will ensure their journey to the classroom is as painless and informed as possible, helping them every step along the way.

“This is a game-changer in the student counselling and recruitment space, presenting a unique opportunity for Keystone to disrupt and innovate the existing traditional counselling and agency model that has prevailed for years. We will also be able to harness our combined data and insights from over millions of students every year to provide enhanced predictive modelling and forecasting to our customer base, making improvements along the entire recruitment value chain.”

Founded in 2013, UniQuest is led by co-founder and chair Natalie Letcher and co-founder and chief executive Rachel Fletcher, who will continue to oversee daily operations alongside Keystone’s executive leadership team.

Fletcher said: “With so much noise in the higher education sector for our university colleagues to deal with, not to mention growing student demand and increased student expectations, we provide confidence to our partners in what they’re doing despite all this change. We bring our focused and deep expertise in student engagement to Keystone. Combined with their impressive global footprint and student reach, together we will be able to help more universities around the world reach their student recruitment goals, delivering unparalleled student support.

“The combination of our business with Keystone will help accelerate our ability to innovate and adapt to changing market conditions. Together, we are even more well-positioned to help institutions remain competitive by enabling them to provide best-in-class, flexible support to prospective and current students.”

Keystone Education Group recently merged with Sweden’s student search firm Educations Media Group and acquired FindAUniversity, College Scholarships USA and AGM Education.

Date published: 7 October 2021

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