London-based pre-school educational platform Hopster has acquired Curious World, which provides the Curious George-branded learning app, Digital TV World has reported.

In 2015, publisher Houghton Mifflin Harcourt founded Curious World, which launched an early learning app aimed at children aged two-to-seven based around the character of Curious George, the mischievous monkey from H A Rey’s 1939 French-language children’s book Cecily G. and the Nine Monkeys.

The app provides educational games and lessons in eight key early learning areas. It has 140 short-form videos, more than 150 interactive games, over 100 books and 53 exclusive Curious George titles.

Hopster stated that the acquisition will increase its content portfolio and strengthen its global footprint, and that that Curious World will continue as a stand-alone brand, netting the combined company a total of five million downloads and more than 500,000 subscribers worldwide.

Miki Chojnacka, Hopster’s co-chief executive and chief content officer, said: “This consolidation will boost our original IP offering and will double our catalogue of mobile-first educational content. We believe learning starts at an early age and through this acquisition and combined original content we will help kids learn through the stories they love on a larger scale.”

Tyrell Ellis, co-chief executive at Hopster, added: “Curious World has a strong presence in the US with over a million downloads to date – it’s an exciting opportunity to leverage commercial synergies between these businesses, drive growth across both platforms and increase our global reach.

“This is the first of our strategic pre-school brands aggregation that will support our mission to grow our content and reach, whilst adding value to our partners and customers.

“Hopster is actively seeking acquisitions, and is targeting pre-school content, brand IPs and digital distribution companies to further accelerate growth.”

Date published: 16 October 2020

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