Scottsdale, Arizona-based K12 digital curriculum company Weld North Education has acquired Twig Education, which provides science curriculum products.

Based in Glasgow with a team in the US, Twig’s flagship product, Twig Science Next Gen, is a multimedia digital-first science programme. Founded in 2009, the company entered the US market in 2018 and says it has a 30% share of the elementary science market in California with plans to expand across the US.

Jonathan Grayer, founder and chief executive of Weld North Education, said: “Our purpose – to ignite learning breakthroughs – has never been more important as we partner with schools, districts, parents and students to unlock the power of digital solutions to enrich the learning experience. Twig’s engaging and high-quality digital-first core science curriculum fits perfectly with our other K12 core offerings in math and English language arts – LearnZillion and StudySync – and has an exceptional reputation among educators using the programme. By expanding Twig’s footprint across the country, we can inspire more students to understand the world around us and pursue STEM careers.”

Twig’s chief executive Catherine Cahn, based in California, will continue to manage the business. She said: “In Weld North we have found a partner who shares our goal to improve global science literacy and understands the important role that science education plays in the development of 21st century citizens. We are excited to introduce our products to many more classrooms across the US through Weld North’s unrivalled reach and to provide teachers the tools they need to create ‘aha!’ moments for their students.”

Date published: 16 July 2021

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