Hags, a start-up launched in the summer which has enabled tens of thousands of high school students to sign their friends’ yearbooks through Snapchat, has announced $1 million in seed funding led by GV, with participation from BoxGroup and several angel investors.

New York City-based Hags stated that with students across the globe transitioning to remote and hybrid high school experiences this year, it is expanding its product to include new app features that connect students and their peers in a virtual setting.

Terri Burns, principal at GV, said: “The HAGS founding team is part of, and deeply understands, a generation that is increasingly shaping the cultural landscape. The team consists of incredible consumer product thinkers, and they are deeply committed to building a product that grows alongside the customer. We are impressed with Hags’ ability to create refreshing new experiences that resonate with Gen-Z.”

Suraya Shivji, co-founder and chief executive of Hags, added: “We’re excited to brainstorm new ways to use SnapKit and how we can work together to make high school students’ lives more fun. We’re looking forward to continuing to collaborate with our advisors and investors at GV and BoxGroup as we bring new digital experiences to high school students.”

Date published: 29 September 2020

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