Emerald Holding has acquired online wedding photography education platform The Wedding School based in Brooklyn, New York City, PetaPixel has reported.
The Wedding School was founded by photographer and educator Susan Stripling who is staying on as a consultant and said: “Running a business is a lot. And as all wedding photographers know, it’s not just about taking pictures at weddings. It’s meetings and editing, emails and emails and emails. The photography takes up only about 10% of what we do.”
Stripling added that the acquisition by Emerald “means that we can all do what we do best. I can go back to my first love – content creation and production. As a consultant I can create and find new instructors, produce new classes, delve deeper into community support, and put all of my efforts and endeavours behind that.”
In the past four months, Emerald Holdings has acquired three online education platforms for the wedding and portrait industry.
Date published: 17 August 2021