Image from PeerPal’s website

London-based education software provider Graduway has acquired PeerPal, which offers admissions and marketing software enabling K12 schools and universities to create virtual communities to recruit and mentor students, engage alumni and volunteers, and cultivate donors.

Headquartered in Austin, Texas, PeerPal’s has been adopted by many US schools and is expanding into the UK, Australia, Canada, New Zealand and South America. 

Daniel Cohen, founder and chief executive of Graduway, said: “Acquiring PeerPal brings the best admissions tools to our customers, including the ability to send customised follow-up emails or videos at every stage of the process from early inquiry to campus visits and interviews to acceptance and enrolment. PeerPal is powered by a great team and great technology – together, we will transform and reimagine the advancement and admissions landscape.”

Brennan Stark, co-founder and chief executive of PeerPal, added: “We’re excited to join forces with Graduway, one of the most innovative companies in the admissions, engagement, and fundraising space. With this new partnership, Graduway now can support schools and universities as they cultivate the entire student experience, from demonstrated interest to admissions to alumni engagement and donor status.”

Date published: 4 August 2021

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