New Heritage Capital-owned higher education marketing and enrolment strategy firm Carnegie Dartlet has acquired mStoner, a web design and technology company headquartered in Chicago.

Carnegie chairman and chief executive Joe Moore said: “Over the years, I’ve watched the internet reshape how higher education markets to students. An institution’s website is at the heart of it, and with the addition of mStoner to the Carnegie family, we can now offer our clients the very best and most cost-effective, fully integrated web solutions.”

mStoner co-founder and chief executive Voltaire Santos Miran added: “Our collective expertise and expanded capabilities allow us to offer our clients best-in-class communications services across a full spectrum of their recruitment, retention, and relationship-nurturing needs.”

mStoner’s partner and chief operating officer Bill McLaughlin commented: “From a technical perspective, we can now push our content management solutions further by integrating digital marketing and enrolment data. It’s exciting to think about forging stronger connections between our clients’ marketing and enrolment teams. We’ve always been about more than just the website itself, and now we can offer a comprehensive suite of strategic services and deliver more value for our client partners.”

Nickie Norris, senior partner at New Heritage Capital, said: “We are extremely excited to welcome the mStoner team to Carnegie, and even more excited to see how the combined team will introduce fully integrated solutions never before seen in the higher education market.”

Carnegie Dartlet is based in Westford, Massachusetts.

Date published: 7 October 2021

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