Kadama founders from left: Marwan El-Rukby (chief operating officer), Amin Shaykho (chief executive) and Dani Shaykho (vice-president of product marketing)

Seattle-based learning app Kadama has raised a $1.7 million seed round led by Grishin Robotics.

Using the app, students can earn rewards after learning with their friends, get instant homework and exam help, attend viral events, and engage with a two million student community Kadama has built across TikTok, Instagram, and its mobile app.

Kadama’s chief executive Amin Shaykho said that during the pandemic he noticed social media consumption by students drastically increased, adding: “I saw many videos go viral and decided to give it a shot. I posted a video and within a few hours it went viral. I posted another video. It went viral. It became clear that if we create a cool, exciting, and relatable brand around learning, we can become the largest educational social media presence ever.”

Since launching seven months ago, Kadama stated it has accumulated over half a billion views on TikTok and Instagram, creating viral videos such as biting into a raw onion while sharing tips for school.

Kadama said the funding will be used to increase its viral marketing and for product growth through gamification, short-form content, and other means.

Dmitry Grishin, founder and managing partner of Grishin Robotics, who is joining Kadama’s board, said: “This past year has made it clear that existing models of education are outdated. Kadama exists where Gen-Z students already spend their time: on their phones, on TikTok and social media. Students are empowered to use Kadama when and where they feel they need it, instead of being forced to rely on teacher- or parent-driven tutoring classes.”

Date published: 8 June 2021

Continue reading

Subscribe to get unlimited digital access.


Already a subscriber? Login