Kidaptive
Image from Kidaptive website

New York City-based educational publisher McGraw Hill has acquired Kidaptive, an adaptive learning platform company focused on learning science, early learning, and data analytics worldwide, based in Redwood City, California.

Adaptive learning, also known as adaptive teaching, is an educational method using computer algorithms to orchestrate the interaction with the learner, delivering customised resources and learning activities to address each learner’s unique needs.

All Kidaptive employees will join McGraw Hill, with its learning scientists, psychometricians, data scientists and engineers joining a new centre for innovation within McGraw Hill’s school group, led by chief innovation officer Dr Shawn K Smith, who began working for the company last November.

Smith said: “With learning science as our guide, we’re continuing to pursue a future where students are able to get the support, content and instruction they need at the moment they need it. Since the Covid-19 pandemic began, we’ve seen just how important it is for teachers and students to have access to digital tools that give them personalised, equitable support. This work has never been more urgent.”

Sean Ryan, president of McGraw Hill’s school group, added: “We see tremendous potential in this combination of McGraw Hill’s content development expertise, vast curriculum inventory and extensive student interaction data with Kidaptive’s ability to pinpoint each student’s position on a personal learning journey. This is about delivering precision at scale to the benefit of students, teachers and families.”

Dr Dylan Arena, co-founder and chief executive of Kidaptive, commented: “The Kidaptive team is thrilled to join McGraw Hill and bring to scale the ideas and innovations we’ve worked so hard to develop over the last 10 years.”

McGraw Hill has made several acquisitions since it became an independent company in 2013, with a focus on adaptive and digital learning. Those include Aleks Corporation in 2013, the LearnSmart technology in 2014 and Redbird Advanced Learning in 2016.

Kidaptive was represented in this transaction by investment bank Berkery, Noyes & Co.

Date published: 18 March 2021

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