Higher education solutions provider Anthology has acquired xRM.com’s Foundation and Matching software solutions – Anthology’s first acquisition since it was formed by the coming together of Campus Management, Campus Labs and iModules in July.
xRM’s Foundation and Matching solutions help support alumni and the offices of higher education institutions and non-profits. The Foundation solution helps fundraisers by offering guidance through the institution’s gift processes using automation.
The Matching solution integrates with an institution’s donation management system to identify new gifts that are matching gift-eligible, and facilitates personalised engagement with these donors.
Anthology’s chief executive Jim Milton said: “This transaction is a great example of how we are executing our strategic vision to build upon Anthology’s current market leadership position in higher education CRM and engagement, specifically in the area of advancement.
“The addition of the Foundation and Matching solutions to our industry-leading alumni and donor engagement products will further our ability to transform how institutions create relevant constituent experiences and achieve consistent fundraising success.”
Anthology is headquartered in Boca Raton, Florida.
Date published: 17 November 2020