New York-based K12 instructional content platform Newsela has acquired HapYak, an interactive video platform that creates flexible and customisable video experiences.

Newsela also purchased a portion of the technology of Fluent City, a language learning technology start-up.

The deals are Newsela’s first following its $100 million Series D investment round earlier this year.

HapYak offers enterprise-level training, interactive videos, and online learning, and its customers include AARP, Merck, GE, and the Stanford School of Medicine.

HapYak’s founder Kyle Morton said: “Learning has always been at the heart of our company. Educators were early adopters of our technology and we are humbled to be able to bring its benefits to the millions of Newsela students and teachers at such a pivotal moment for our education system.”

Matthew Gross, co-founder and chief executive of Newsela, said: “The best education technology powers teaching, it doesn’t replace it. Video used to be the substitute teacher, but today’s educators are leveraging video technology to spark active and meaningful interaction among students. We are incredibly excited to welcome HapYak to the Newsela team and increase our capacity to provide highly engaging, academically rigorous learning experiences to students across the country.”

In a subsequent transaction, video-for-business company Brightcove and Newsela agreed that Brightcove will acquire HapYak’s commercial interactivity technology, the HapYak brand, and certain HapYak marketing assets from Newsela. Brightcove also expects to acquire HapYak’s customer relationships globally. The parties expect this acquisition to close before the end of the year.

Date published: 14 October 2021

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