Bright Minds Marketing

SchoolMint, a provider of strategic enrolment management (SEM) for pre-K12 education, has acquired Bright Minds Marketing, a K12 enrolment and marketing consulting firm, providing schools and districts with strategies and tactics that help increase student enrolment.

Indianapolis-based Bright Minds Marketing helps private schools, charter school networks, and public school districts to increase enrolment by providing marketing plans, enrolment process consulting, and training and professional development.

SchoolMint chief executive Bryan MacDonald said: “Customers have always looked to SchoolMint to provide best-in-class tools for attracting, enrolling, and retaining students, families and teachers. Bright Minds Marketing is the perfect complement to our software. By combining SchoolMint’s strong SaaS SEM capabilities with Bright Minds Marketing’s proprietary best practices, personalised marketing consulting, and specialised enrolment services, schools will have the ability to not just manage enrolment, but to increase it.”

Bright Minds Marketing founder and president Nick LeRoy, added: “We can now do more than ever before to help schools and districts manage their enrolment to effectively impact their financial position and drive student success. The Covid-19 pandemic has created never before seen pressure on enrolment. With this acquisition, SchoolMint customers will be able to get the most out of their tools and focus on the specific steps to increase their student population.”

LeRoy has become Lafayette, Louisiana-headquartered SchoolMint’s chief enrolment officer. SchoolMint says its services are used by more than 16,000 US schools.

Date published: 12 March 2021

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