Affinaquest
Image from Affinaquest’s website

Denver-based SSB, a data management and analytics company serving higher education, collegiate athletics, non-profit, and sports organisations, has acquired higher education software provider Affinaquest, based in Dallas.

Affinaquest is a Salesforce-based independent software vendor that focuses exclusively on college and university advancement. As part of the transaction, Affinaquest staff will become part of SSB, and the company will retain the Affinaquest software brand.

Affinaquest’s cloud-based advancement software was developed more than 30 years ago and was designed from the perspective of both back-end administration and front-end tools for fundraisers. Affinaquest offers functionalities such as management of prospects, memberships, volunteers, and campaigns, as well as gift processing, biographical and demographic contact data, and reporting and dashboards, all designed around the needs of advancement. Additionally, Affiniquest brings extensive customer relationship management experience to support SSB’s solution for sports, entertainment, and collegiate athletics.

SSB and Affinaquest stated they have driven more than $3 billion in fundraising in the past year.

SSB chief executive Mike Banville said: “With the acquisition of Affinaquest, SSB now offers the most comprehensive suite of software solutions on the market to power the fundraising operations of higher education and non-profit organisations. We are committed to driving innovative solutions that further our clients’ missions while also forming deep and lasting relationships with key constituents and donors.”

SSB works with higher education institutions across the country, including more than half of the universities in the Power Five Conferences. With the Affinaquest acquisition, SSB will expand its portfolio to include institutions such as the UMass Foundation, Carnegie Mellon University, Vanderbilt University, Washington University in St. Louis, Arizona State University Enterprise Partners, Barnard College, Providence College, and the University of Pittsburgh.

Affinaquest’s founder Jeffrey Shy said: “Our decision to join forces to serve our clients better came about after discovering the rich synergies that exist between our respective solutions. I look forward to working with SSB as a board member and strategic advisor in the mission to drive growth that will benefit advancement and non-profit organisations.”

Austin, Texas-based private equity firm Strattam Capital made a majority investment in SSB in 2018. SSB acquired HEPdata, a matching gift solution and employment data provider in September 2019.

Date published: 8 June 2021

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