Image from Picmonic’s website

TrueLearn, a platform in healthcare education that blends data analytics with cognition science for the medical community, has acquired audiovisual learning platform Picmonic, The Middle Market has reported.

Picmonic makes use of animated picture mnemonics and promotes memory retention by using the ‘memory palace’ technique, where bite-sized mnemonic video lessons are combined with recall questions in a learning environment.

TrueLearn’s founder and chief executive Joshua Courtney said: “We want to empower our learners to have a growth mindset when it comes to unlocking their full potential in the classroom and on standardised exams, and the learning content and benchmarking data we provide to educators helps to make this happen. Picmonic opens up a whole new world of opportunity for us to layer animation and storyboarding into the TrueLearn experience.”

Picmonic’s co-founder and chief executive Ron Robertson, added: “By joining forces with TrueLearn, we will be able to serve our learners in many new and exciting ways. Our organisations share so many similarities – most importantly is the singular purpose of serving the interests of our learners and their institutions.

LLR Partners invested in TrueLearn in May last year.

TrueLearn is headquartered in Pittsburgh; Picmonic is based in Tempe, Arizona.

Date published: 11 June 2021

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